Inspired by the city's individuality and creativity, Berlin has become an important shopping destination and one of the most important shopping cities in Europe due to its large and diverse range of offers. From indoor shopping in the city's large and exclusive malls to strolling through small independent stores in the trendy districts: Berlin offers the perfect experience for every fashion enthusiast. Alongside top international designers such as Karl Lagerfeld, Gucci or Versace, countless young fashion designers present creative designs and creations to the international public.
Kurfürstendamm is Berlin’s most expansive and popular shopping avenue. Exclusive fashion labels such as Lagerfeld, Valentino and Yves Saint Laurent present their designs in magnificent turn-of-the-century buildings. The famous KaDeWe department store is also close by, offering an impressive range of goods and exclusive service.
Potsdamer Platz is Berlin’s most modern shopping district. Previously a vacant plot of land, an entirely new quarter was built here following the reunification of Berlin. Situated between skyscrapers and brand new modern buildings, you will find the Potsdamer Platz Arkaden, the new Mall of Berlin with some 270 shops, and the futuristic Sony Center, whose spectacular tent-shaped roof is visible from afar.
One of the city’s longest streets running from north to south, Friedrichstrasse linked the former East and West Berlin, Checkpoint Charlie marking the transition point between the two. The only European branch of “Galeries Lafayette” outside France, with its international fashion, extensive range of accessories and gourmet food hall, is to be found on Friedrichstrasse.
At the intersection with “Unter den Linden”, you find yourself on Berlin’s oldest grand boulevard, running from the Brandenburg Gate to the newly built Berlin City Palace. Unter den Linden is home to the Upper Eastside Berlin shopping complex, the Nivea Haus and the showrooms of cars such as VW and Bugatti. There are also numerous souvenir shops here.
Composed of nineteenth century buildings, the quarter around Hackescher Markt has its own very particular charm. Nestled between cafés and restaurants, top designers have opened up flagship stores showcasing the very latest fashions. The area also boasts many small fashion boutiques and shoe shops. All kinds of creative and artistic delights are just waiting to be discovered in the eight interconnected courtyards that make up the Hackesche Höfe.
Wilmersdorfer Strasse is located in the district of Charlottenburg. Partly pedestrianized, this street is home to shopping centres like the Kant-Center and Wilmersdorfer Arcaden. Leading high street chain stores such as Karstadt and C&A, as well as numerous small retailers, ensure a complete shopping experience. If all that shopping makes you hungry, we recommend stopping off at the Rogacki delicatessen to enjoy a snack or some delicious freshly prepared fish.