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Information about the collection of personal data and contact details

We are pleased that you are visiting our website www.berlin-health-excellence.com and thank you for your interest.
In the following we will inform you about the handling of your personal data when you use our website. Personal data are all data that allow you to be personally identified.

The controller within the meaning of the General Data Protection Regulation (GDPR) responsible for data processing on this website is:

Berlin Tourismus & Kongress GmbH
Am Karlsbad 11
D-10785 Berlin
Tel: +49 (0)30 25 00 23 33  Fax: +49 (0)30 25 00 24 24
 Email: info [at] visitBerlin.de

The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data. The controller has appointed a data protection officer for this website, who can be contacted as follows:

DA.S Beratung
Mr. Wolfgang Mengel
Beerentalweg 76
D-21077 Hamburg
Tel:        +49 (0)40 761 01 907
Fax:       +49 (0)40 761 01 908
Email: datenschutz [at] visitberlin.de

This website uses SSL and/or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible). You can recognise an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

Data collection when you visit our website

When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you call up our website, we collect the following data that are technically necessary for us to display the website to you:

- our website which was visited
- date and time of access
- volume of data sent, in byte
- source/link from which you accessed the page
- browser used
- operating system used
- IP address used (in some cases: made anonymous)

Processing is carried out in accordance with Art. 6 (1) letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files at a later date if there are any concrete indications of illegal use.

We will only store personal data if you have decided to subscribe to a newsletter and in this case only to the extent necessary for the delivery of the newsletter. Should you decide to contact one of the hospitals mentioned, you can do so by clicking on the mailto link we have provided. This is merely a link to open your own email program in which you can use prefabricated texts from us to send. We will not have access to the information you send. Please note, however, that when you send emails, the transmission security of the email depends on the settings of your email program and the measures taken by the email provider.

Contacting us

When you contact us (e.g. by email), personal data are collected (email address). These data are stored and used exclusively for the purpose of responding to your request and establishing contact, and for the ensuing technical administration. The legal basis for the processing of the data is our justified interest in responding to your enquiry pursuant to Art. 6 (1) letter f GDPR. Your data will be deleted after final processing of your enquiry; this is the case if it can be inferred from the circumstances that the facts in question have been conclusively clarified and if there are no legal retention obligations to the contrary.

Use of your data for direct advertising

Subscription to our email newsletter

If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information we need to send you the newsletter is your email address. Any other data you provide is voluntary and will be used to address you personally. For the dispatch of the newsletter, we use the so-called double opt-in procedure. This means that we will not send you an email newsletter unless you have expressly confirmed to us that you agree to the sending of the newsletter. We will send you a confirmation email asking you to confirm that you wish to receive newsletters in the future by clicking on the relevant link.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 (1) letter a GDPR. When you subscribe to the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of subscription in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you subscribe to the newsletter will only be used for advertising purposes in the newsletter.

You can unsubscribe from the newsletter any time via the link provided in the newsletter or by notifying the responsible person named above. After unsubscribing, your email address will immediately be deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we have reserved the right to use data beyond this, as permitted by law, and about which we inform you in this declaration.

Newsletter dispatch via Episerver GmbH

The dispatch of our email newsletter takes place via the technical service provider Episerver GmbH, Wallstraße 16, 10179 Berlin, Germany, ("Episerver"), to whom we forward the data you provide when registering for the newsletter. This transfer takes place within the framework of a ratio of order processing and the service provider is contractually bound to us by instructions. The data entered by you regarding the newsletter (e.g. email address) will be stored on the servers of Episerver in the EU. Episerver uses this information for the dispatch and statistical evaluation of newsletters on our behalf. We have entered into a contract with Episerver to process your personal information, which obliges Episerver to protect your privacy and to not disclose it to third parties. You can view Episerver's privacy policy here: https://www.episerver.de/legal/privacy-statement/

For evaluation purposes, the emails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files stored on our website. A tracking pixel is a miniature graphic that is embedded into emails that are sent in HTML format to enable log file recording and analysis. This allows us to determine whether a newsletter message has been opened and which links have been clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking the link in the newsletter. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system).

If you are a newsletter subscriber, the information about your user behaviour is also used to display only product recommendations relevant to you in the newsletter. The allocation of your user behaviour takes place via a cookie stored with you. Episerver does not store any personal data of you, your IP address is also anonymized and stored only shortened. The data is deleted as soon as it is no longer required for the purpose of its collection. The results of these analyses can be used to better tailor future newsletters to the interests of recipients.

The dispatch of emails to you is based on your consent, which you have given us by entering your email address on our website, a hook there together with a subsequent confirmation email. If you have also given us your consent to analyze the opening of your newsletter and the links you clicked to design the newsletter according to your preferences, this will also be based on your consent, together with the subsequent confirmation email. The storage of the newsletters sent to you and, if you have consented, the analysis data, takes place until you revoke your consent or unsubscribe from the newsletter. After you unsubscribe, we will anonymize your data completely so that only a statistical analysis is possible. If you wish to withdraw your consent, you can do so with effect for the future.  Revoking your consent is equivalent to cancelling the newsletter. If you wish to deactivate the creation of individual newsletters on the basis of our usage analysis, you can also withdraw this consent individually. If you would like to see the wording of the declaration of consent you have given, please contact us using the contact details given above/below.

The information you provide will solely be used to personalise our newsletter. We will not give your data to third parties. The information is voluntary. We only carry out anonymised link tracking (count tracking). The data gathered in this process, e.g. opening links and responses, purely serve statistical purposes and will not be passed on to third parties or used for any other purpose than those specified here. No data is collected which enables the recipient to be identified. For the evaluation of data, groups of all recipients of a newsletter are always processed together. You can unsubscribe without cost at any time using the link provided at the end of each newsletter.

To ensure the newsletter reaches your inbox and does not unintentionally end in your spam folder, enter our sender address health [at] visitBerlin.de in your personal address book.

Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for goods or services similar to those already purchased. Pursuant to Section 7 (3) of the Act against Unfair Competition (UWG), we need not obtain your specific consent for this. The data processing is thus carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 (1) letter f GDPR. If you objected to the use of your email address for this purpose at the outset, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future.
To this end, you can unsubscribe from the newsletter at any time free of charge using the link provided at the end of each newsletter. In this regard, you can contact the controller as specified above. Your email address and any data collected about your user behaviour will then no longer be used for newsletters.

Advertising by letter mail

Based on our legitimate interest in personalised direct advertising, we reserve the right to store your first and last name, your postal address and – if we have received these additional details from you within the framework of our contractual relationship – your title, academic degree, year of birth and professional, industrial or business name in accordance with Art. 6 (1) letter f GDPR and to use this information to send you interesting offers and information on our products by letter post. You can object to the storage and use of your data for this purpose at any time by notifying the controller to this effect.

Cookies

In order to make visits to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (cookies from third parties) to recognise your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values to varying degrees. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). If personal data are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 (1) letter b GDPR either for the execution of the contract or in accordance with Art. 6 (1) letter f GDPR in order to safeguard our legitimate interest in the website's best possible functionality and a customer-friendly and effective design of the visit to the site.

We may work with advertising partners to help us make our website more interesting for you. To this end, cookies from partner companies (third-party cookies) will also be stored on your hard disk in this case when you visit our website. When we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the extent of the information collected in each case in the following paragraphs.
Please note that you can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance, or exclude the acceptance of cookies in certain cases or in general. Each browser is different in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find such information for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Chrome: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en
Safari: https://support.apple.com/kb/ph21411?locale=en_US
Opera: http://help.opera.com/Windows/11.50/en/cookies.html

Please note that the functionality of our website may be restricted if cookies are not accepted.

Matomo (formerly Piwik)

This website uses the web analysis software of Matomo (www.matomo.org), a service of InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, ("Matomo") to collect and store data on the basis of our legitimate interest in statistical analysis of user behaviour for purposes of optimisation and marketing in accordance with Art. 6 (1) letter f GDPR. Pseudonymous user profiles can be created and evaluated from these data for the same purpose. Cookies may be used for this. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. Among other things, the cookies make it possible for the Internet browser to be recognised. The data collected with Matomo technology (including your pseudonymised IP address) are processed on our servers.
The information generated by the cookie in the pseudonymous user profile is not used to personally identify the website visitor and is not combined with personal data about the bearer of the pseudonym. If you do not agree to the storage and evaluation of these data on your visit, you can object to their storage and use at any time by clicking on the following link. In this case, a so-called opt-out cookie will be stored in your browser, which means that Matomo will not collect any session data. Please note that a complete deletion of your cookies will result in the opt-out cookie also being deleted and possibly having to be activated again by you.
 

Rights of the data subject

The current data protection law grants you comprehensive data subject rights (rights of access and intervention) as regards the processing of your personal data vis-à-vis the controller, about which we inform you below:

- Right of access pursuant to Art. 15 GDPR:
In particular, you have a right to information about your personal data processed by us, the purposes of the processing, the categories of the personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the envisaged storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing or objection to the processing, of a right to complain to a supervisory authority, about the source of your data, if these were not collected from you by us, the existence of automated decision-making including profiling and, if required, meaningful information about the logic involved and the extent to which you are concerned and the envisaged consequences of such processing, as well as your right to be informed of any safeguards which exist pursuant to Art. 46 GDPR in the event of the transfer of your data to third countries;

- Right to rectification pursuant to Art. 16 GDPR:
You have a right to immediate rectification of any inaccurate data concerning you and/or completion of any incomplete data concerning you stored by us;

- Right to erasure pursuant to Art. 17 GDPR:
You have the right to demand the erasure of your personal data if the requirements of Art. 17 (1) GDPR are met. This right does not, however, exist especially if the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defence of legal claims;

- Right to restriction of processing pursuant to Art. 18 GDPR:
You have the right to demand the restriction of the processing of your personal data for as long as the contested accuracy of your data is being verified, or if the processing is unlawful and you oppose the erasure of your data and instead request the restriction of their use, or if we are no longer in need of this data for the purposes of the processing but you require your data for the establishment, exercise or defence of legal claims, or if you have filed an objection on grounds relating to your particular situation, for as long as it is not yet clear whether our legitimate reasons prevail;

- Right to information pursuant to Art. 19 GDPR:
If you have exercised your right to have the data controller rectify or erase your personal data or restrict the processing, he shall be obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed of these recipients;

- Right to data portability pursuant to Art. 20 GDPR:
You have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format or to demand their transfer to another controller, where technically feasible;

- Right of withdrawal of consent pursuant to Art. 7 (3) GDPR:
You have the right to withdraw your consent to the processing of data at any time with effect for the future. In the event of withdrawal we will delete the relevant data without delay, unless further processing can take place on a legal basis which allows processing without consent. The withdrawal of consent shall not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal;

- Right to complain pursuant to Art. 77 GDPR:
If you believe that the processing of personal data concerning you infringes the GDPR, you have the right to complain to a supervisory authority, in particular in the member state where you reside or work or the place where the alleged infringement occurred, without prejudice to any other administrative or judicial remedy;
Contact details of the supervisory authority in Berlin: Berlin Representative for Data Protection and Freedom of Information, Ms. Maja Smoltczyk, Friedrichstr. 219, D-10969 Berlin. Tel.: +49 (0)30 13889-0 Fax: +49 (0)30 2155050  Email: mailbox [at] datenschutz-berlin.de

RIGHT OF OBJECTION
If, in the course of balancing interests, we should process your personal data on the basis of our overriding legitimate interest, you will have the right to object at any time to this processing with future effect on grounds relating to your particular situation. If you exercise your right of objection, we will stop processing the data concerned. However, we reserve the right to continue processing if we can prove that there are compelling reasons worthy of protection for the processing, which override your interests, fundamental rights and freedoms, or if the processing serves the establishment, exercise or defence of legal claims. If we process your personal data for direct advertising purposes, you will have the right to object at any time to the processing of personal data concerning you for such advertising purposes. You may raise the objection as described above. If you exercise your right of objection, we will stop processing the relevant data for direct advertising purposes.

Duration of storage of personal data

The duration of the storage of personal data is determined by the respective statutory retention period (e.g. commercial and fiscal retention periods). For more details on the storage period, please refer to the specific data protection information at the beginning of the booking process. Upon expiry of each specific period, the relevant data will routinely be deleted, provided that they are no longer necessary for the fulfilment or initiation of the contract and/or there is no longer any legitimate interest on our part in further storage.
Copyright © 2018, IT-Recht-Kanzlei • Alter Messeplatz 2 • 80339 Munich Tel: +49 (0)89 130 1433-0• Fax: +49 (0)89 130 1433-60

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